Best Western International: a leader in hospitality

It is a testament to Best Western International’s commitment to excellence in providing quality and service to both customers and travel partners that the brand continues to receive more industry accolades than any other brand.

Leader in business travel

#1 upper midprice brand, two years running
2014 & 2015 Business Travel News Survey
Securing Best Western International’s place as a leader in business travel, BEST WESTERN PLUS® hotels were voted “Best Upper Midscale Hotel Chain” in 2014 and 2015.
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#1 midprice brand
2014 Business Travel News Survey
BEST WESTERN® hotels were also named “Best Midscale Hotel Chain” in 2014, and ranked in the top three midprice hotels for business travel in 2015.
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Commitment to quality and service

TripAdvisor Certificate of Excellence awards
Best Western branded hotels worldwide have won four times more TripAdvisor Certificate of Excellence awards than the industry average. 1,808 Best Western branded hotels worldwide have received this distinction.
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#1 Customer Loyalty Engagement – Midscale
Brand Keys Customer Loyalty Engagement Index
The Brand Keys Customer Loyalty Engagement Index paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits. Best Western ranked number one in 2010, 2011, 2012, 2013 and 2015.

Excellence in digital distribution

Best hotel website for four consecutive years
Dynatrace/Compuware
For the fourth year in a row, Best Western International received gold status in the Best of the Web Awards for providing outstanding digital performance.
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3x eMarketer of the Year
TravelClick
TravelClick honored Best Western International with the eMarketer of the Year award for the third consecutive year (2012-2014) recognizing Best Western’s integrated use of multiple digital platforms to drive bookings and traveler engagement.
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Genius in Digital Know-how
L2 Digital IQ Index
Best Western was named the #1 hotel brand in L2’s Digital IQ Index in 2013, beating out 48 other brands.
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Best Western Rewards®: Powerful guest loyalty program

One of top 3 guest loyalty programs
U.S. News & World Report
Best Western Rewards was named as one of the top 3 guest loyalty programs by U.S. News & World Report in 2013, 2014 & 2015.
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Top guest loyalty program
Loyalty360 Awards
The program earned the top honor in the 2014 & 2015 Loyalty360 awards – a 360-Degree Platinum – for being one of the richest and most engaging rewards programs across all industries.
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Loyalty Award
American Express
Best Western Rewards received the 2013 American Express Loyalty Award for excellence in connecting with customers through innovation and driving loyalty.
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Exceptional leisure and business travel sales and marketing

30 Adrian Awards
Hospitality Sales & Marketing Association International
Best Western International was honored with 30 HSMAI Adrian Awards for outstanding achievements in advertising, public relations and digital marketing in the travel industry in 2014.
26 Magellan Awards
Travel Weekly
Travel Weekly awarded 26 coveted Magellan Awards to Best Western International in 2014 for excellence in marketing and public relations.
Partner of the Year for 7 years
AAA/CAA
Best Western has been awarded this accolade every year since 2008. In 2014 Best Western was also named “Best in Marketing” and “Best in Sales and Training”.
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Outstanding achievement award
RSA of America
Best Western was recognized by the Receptive Services Association of America for excellence in marketing and selling travel to international travelers visiting the United States.
Best group hotel brand
American Group Travel Awards
The American Group Travel Awards (AGTA) recognizes organizations and individuals that represent the leaders in group travel. In 2015 Best Western was named the best group hotel brand – limited service. In 2014 Best Western was named the best hotel brand for leisure travel, sports teams and groups.